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Kelly VW is certified by J.D. Power as a 2026 Dealer of Excellence for providing an outstanding sales experience for 2 Years
Kelly Volkswagen in Danvers, Massachusetts has once again been recognized as a 2026 J.D. Power Dealer of Excellence — marking our second consecutive year earning this prestigious distinction. As part of the Kelly Auto Group, we are proud to represent a continued tradition of customer-first automotive retailing in Massachusetts.
What Does This Certification Mean For Our Shoppers?
It means your vehicle purchase experience meets some of the highest customer satisfaction standards in the automotive industry — independently verified.
Did You Know?
Kelly Auto Group is the only dealer in Massachusetts to have multiple J.D. Power Dealer of Excellence winners for 2026?
Kelly Auto is extremely proud and honored to have three of the four total MA dealerships awarded this honor for 2026.
The JD Power Dealer of Excellence ProgramSM reflects the commitment and dedication of select retailers to provide their customers with a purchase experience that meets today’s consumer expectations.
Not all dealerships can qualify. Those that do must pass a rigorous process:
First, JD Power limits the percentage of eligible dealerships by nameplate based on each brand’s performance in the most recent JD Power Sales Satisfaction Index (SSI) Study.SM Only about 20% of franchised dealerships are eligible for consideration under the JD Power Dealer of Excellence Program.
Second, interested dealerships must rank among their brand’s top performers in key customer satisfaction areas consistent with measurements found in JD Power’s Sales Satisfaction Index (SSI) StudySM.
Finally, once a dealer passes the initial screening, U.S. and Canada JD Power Dealer of Excellence applicants must complete, and pass, an in-dealership process verification, which focuses on eleven (11) JD Power Best Practices. Passing dealers must be able to demonstrate a minimum of nine (9) out of the eleven (11) criteria.
Multi-Year Certification Levels:
When you choose to visit a JD Power Dealer of Excellence you can be confident the sales team will be just as committed to providing an exceptional experience as they are to selling a vehicle.
