

Effortless Auto Financing
Whether you’re looking to buy or lease, you’ll find our competitive finance packages as meticulously handcrafted as the cars themselves.

Value Your Trade-In
Trade in your old vehicle and upgrade to a brand new one with ease!
Drive Into Savings
We take pride in providing our customers with exceptional deals and unbeatable savings on a wide range of vehicles. Whether you're in search of a stylish sedan or a spacious SUV, our dealership has something for everyone.


Your one-stop destination for authentic OEM parts
We understand the importance of genuine and reliable parts to keep your vehicle running smoothly. Whether you're looking for replacement parts or accessories to enhance your driving experience, our knowledgeable team is here to assist you.

Welcome to
Kelly Volkswagen
The Kelly Automotive Group was established in October of 1965 and has grown considerably since our humble beginnings through three generations of hard working and dedicated automobile enthusiasts.
Brian Kelly's, Kelly Automotive Group currently has nine brands and seven locations in Massachusetts. We are a volume leader throughout New England and have been recognized as being a top dealer in the United States and a best place to work.
We believe in his Father, Roland D. Kelly's age old adage of "Honest Sales and Excellent Service" and know that by treating our employees well and with respect that they will in turn provide our customers with a positive experience every time they visit one of our dealerships.
Visit us in Danvers, MA
Get Directions
72 Andover Street (Rte. 114)
Danvers, MA 01923
Open Today! Sales: 8am-6pm
Open Today! Service: 8am-5pm
Open Today! Parts: 8am-5pm
Customer Reviews
Read All ReviewsGreat
Ryley was very professional , polite and clearly explained the work that was recommended He gave a true estimate of the time it would take and followed through explaining all that was done to the car
If you’re looking for a stress-free and enjoyable car-buying experience, I highly recommend Brandon at Kelly Volkswagen in Danvers. From the moment I walked into the dealership, he treated me with kindness and professionalism, making sure I felt comfortable every step of the way. Brandon took the time to understand my needs, answered all my questions thoroughly, and never pressured me into making a quick decision. His honesty and transparency made the entire process smooth and easy, which I truly appreciated. He genuinely cared about helping me find the right car, not just making a sale. It’s rare to find someone so dedicated to great customer service, and I couldn’t be more grateful. If you’re in the market for a new or used Volkswagen, do yourself a favor and ask for Brandon at Kelly Volkswagen—you won’t regret it!
I worked with Lana, service advisor with Kelly and she was absolutely fantastic. She was cordial, addressed all of my questions and concerns, just an absolute pleasure. I’ve been with Kelly for some time now and can’t see myself going anywhere else for all of my vehicle purchases and service concerns. They are the absolute best!! Craig Poires Peabody, Mass
Mike the salesman was great. Patient and helped every step of the way! Can’t wait to pick up my new Atlas!
Excellent experience from scheduling all the way to fast service and checkout.
Amazing experience. They repaired my car the same day and washed it! Riley was great. Explained everything, very understanding, happy to answer any questions. Highly recommend having your VW fixed here! Thank you for the great service!
Great service, as always.
Great service as always. Thanks guys!!
I suspected a leak in my fairly new tires. They checked it out, assured me there was no leak and no charge. Brian
From beginning to end Kelly VW made my purchase a smooth and easy transaction
An outstanding experience working with a great team that truly cares. I fully recommend.
Happily just purchased a vehicle from this location. Matched and beat trade in value from competitors. Whole experience was phenomenal starting with Gianna and our sales representative Jimmy Ciampa. Jimmy was fantastic, fair, patient, and made us feel looked after. Would recommend anyone looking to buy a car to talk to Jimmy. Barry was also great in the business department. Truly was a seamless experience.
Great place to do business with! I live about 2hr away on the NH/VT Border. I came across a really great deal on a CPO Jetta GLI. I submitted a deposit and filed a credit app from home in about 5min. It took about an hour to actually do everything there with Peter (who was great to deal with!). The car was delivered to my city hall up the street from my house in NH the next day to register. I would definitely do business with Peter at Kelly VW again!!
I had a great experience. Peter & Barry were amazing! They made purchasing this car so easy & hassle free!!
I had a great experience at Kelly Volkswagen, I definitely recommend and I’m actually looking forward to the next time I need to buy a car!! I worked with Nick in sales and Barry in finance and I liked the overall vibe of the dealership! everything was positive! And I love my car!!
Ryley Pells assisted me with my state inspection service at the Kelly Peabody location. He was very helpful and courteous and a pleasure to talk to.
I have been going to Kelly's for 11 years for my cars servicing, and have always been very happy with the treatment for my car and myself. Everyone there is exceptionally nice and the service is always honest and done in a timely manner. I will continue to go there and if needed, will buy my next vehicle from them. I actually bought my first jeep in the 90's from their dealership in Beverly. Just shows how good of a business they are!
Always had a great experience at Kelly VW with service, sales, and finance. They are responsive, friendly, and efficient.
Marvelous experience with great people. I fully recommend.
I never thought I would own a Volkswagen. Never seemed to interest me but Peter, Barry, Steven and everyone else at Kelly VW changed my mind. My wife and I got behind a beautiful Atlas and the rest is history. Peter catered to our every need and worked with us to get us in the best position possible to buy our new vehicle. He was kind and patient and I will recommend him to anyone looking for a new vehicle. Thank you to everyone at Kelly VW!
We had a problem with our new Jetta we bought on February 20th. We brought it in before 8 AM on Saturday February 22nd and Riley Pells immediately responded and had the problem diagnosed and fixed in a very short period of time. He came out to tell us what had happened and wasted no time in getting the car serviced.
easy to work with. Car was in & out. Nice customer service
Purchased new VW Taos from Kelly salesperson Brandon Burg. Excellent in every aspect!
Outstanding service. Oil change, filter and tire rotation in under an hour.