

Effortless Auto Financing
Whether you’re looking to buy or lease, you’ll find our competitive finance packages as meticulously handcrafted as the cars themselves.

Value Your Trade-In
Trade in your old vehicle and upgrade to a brand new one with ease!
Drive Into Savings
We take pride in providing our customers with exceptional deals and unbeatable savings on a wide range of vehicles. Whether you're in search of a stylish sedan or a spacious SUV, our dealership has something for everyone.


Your one-stop destination for authentic OEM parts
We understand the importance of genuine and reliable parts to keep your vehicle running smoothly. Whether you're looking for replacement parts or accessories to enhance your driving experience, our knowledgeable team is here to assist you.

Welcome to
Kelly Volkswagen
The Kelly Automotive Group was established in October of 1965 and has grown considerably since our humble beginnings through three generations of hard working and dedicated automobile enthusiasts.
Brian Kelly's, Kelly Automotive Group currently has nine brands and seven locations in Massachusetts. We are a volume leader throughout New England and have been recognized as being a top dealer in the United States and a best place to work.
We believe in his Father, Roland D. Kelly's age old adage of "Honest Sales and Excellent Service" and know that by treating our employees well and with respect that they will in turn provide our customers with a positive experience every time they visit one of our dealerships.
Visit us in Danvers, MA
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72 Andover Street (Rte. 114)
Danvers, MA 01923
Sales: Closed
Service: Closed
Parts: Closed
Customer Reviews
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Excellent customer service. Kind and welcoming representatives that want to help satisfy their customers needs and situations. Fast financing approval and competitive interest rates to personal banks and credit unions with no fees. Another great experience with Kelly Volkswagen! A++
Good morning, I had another great service appointment at Kelly. I was greeted by Rachel for my scheduled oil change. I mentioned that I had my 7 week old granddaughter with me. She expedited the appointment so I could get out sooner . Her attitude, professionalism, and understanding of my situation was great. I am sure she is like that with all customers but wanted to mention her specifically. Thanks, Rachel!
Truly the only dealership I would ever recommended! Best deals, service, and speedy. Last summer I was car shopping like crazy. This dealership is quite literally the only normal place in MA, take it from me as I went to just about every single one. Kelly Volkswagen is the only dealership that didn’t jerk me around for 2+ hours. I spent a total of 30 minutes there- we drove a car, he gave me a price. I wanted to make sure it was the best deal, so I shopped around and I still cannot believe the amazing price I got for a Volkswagen Atlas. It was far cheaper than anything around and much nicer. After wasting my time at other places, I emailed Brandon, and we exchanged ~3 quick emails and had a deal. I even went to several other Kelly dealerships and didn’t have the same experience here. Now that I have a car with them, the service remains just as good when I need an oil change or have any problems.
My experience overall was fine because the issue was under warranty and handled but my frustration lies within your appointments and times. Originally I scheduled an appointment stating I would wait. My 11 am appointment turned into someone saying that my vehicle is not going to be looked at "until at least 1." So that's 2 hours before it even gets seen plus adding on the time to actually diagnose. I ended up rescheduling until the following Monday and arrived at about 740am. I didn't hear about a diagnosis until 2:57 pm after having to call twice to try to get an update. It was also noted that the vehicle would not be done until the next day. So far, the car seems to be working perfectly and I'm happy with the results but you should stop advertising available appointment windows when vehicles aren't going to even be seen for 2-7 hours later. The service advisor, Morgan was incredibly kind and helpful. I consider this more of an owner/ management issue, trying to stuff in as many appointments as possible. I understand wanting to make as much money as possible, but these situations hurt your customers who are already stressed about potentially expensive repairs
Was easy to book an appointment online. I arrived and worked with service advisor James K. He was fantastic, knowledgeable and a patient explainer. Thank you James! I really love the waiting area, very comfortable, lots of electricity, free coffee, nice new vehicles to look at.
Jorge Ochoa was a great salesman and a great help to picking out the right car for me. He was very knowledgeable and helpful through the process and I am thankful for him and the Kelly Volkswagen team for making it easy.
Kelly Volkswagen made picking out a car so flawless. Shout out to the real MVP Jimmy in sales who helped us so smoothly get into the car we wanted. He was patient, friendly, knowledgeable and easy to work with. Not to mention we are from Nh and he drove the car to us! Very appreciative!
Today Saturday July 5th, 2024 I hade the opportunity to meet Jack Amoveo GM ( Good Human) very nice gentleman. I LOVE All Kelly dealers and they are all so great! Every experience I had it’s been incredibly amazing! I have Ford Bronco 2024 that I purchased from Ford kelley and I was getting service done on the collision center at Kelly VW to be honest with you my experience wasn’t as great I hope to be but GM Jack Amoveo gave me hope and I’m sure everything will be great again! Jack thank you so much for your reassurance. Looking forward to see you guys! I am really a big fan of Kelly car Dealers absolutely FANTASTIC Dealers run by Mr. Kelly, he is a great man that truly cares about his customers. Mr. Kelly thank you so much for setting great example on how to take care of all your customers. After all, all we want is to take care of our cars and you always deliver that thank you! Again huge thanks to Jack Amoveo for giving me the hope I was looking for! THANK YOU SO MUCH!
My entire experience was amazing , i can tell that this was the best i ever had , peter is amazing not only professional he is very friendly, he made my experience very easy I really recommend the kelly volkswagen danvers to anyone looking for good deal , go and ask for peter , the entire team was extremely nice but peter is outstanding.
Most grateful ~ called in the late morning after tire pressure light came on. Service manager Nick answered the telephone call & graciously told me I could bring in my car.. Within a very short time, I was all set left with great confidence and gratitude. Thank you Kelly Volkswagen.!!!
Wonderful experience working with Josh to lease a Jetta.
Riley Pells in Service has been our service advisor for a couple of times now and he takes amazing care of myself and my wife Cecile. Very professional and friendly and definitely goes above and beyond to get things done and make sure that the service process is as smooth as possible
Guys were great and I love my Jeep. Jimmy was awesome and stayed on top of everything. Barry was great as well , made everything super easy. 👌