

Effortless Auto Financing
Whether you’re looking to buy or lease, you’ll find our competitive finance packages as meticulously handcrafted as the cars themselves.

Value Your Trade-In
Trade in your old vehicle and upgrade to a brand new one with ease!
Drive Into Savings
We take pride in providing our customers with exceptional deals and unbeatable savings on a wide range of vehicles. Whether you're in search of a stylish sedan or a spacious SUV, our dealership has something for everyone.


Your one-stop destination for authentic OEM parts
We understand the importance of genuine and reliable parts to keep your vehicle running smoothly. Whether you're looking for replacement parts or accessories to enhance your driving experience, our knowledgeable team is here to assist you.

Welcome to
Kelly Volkswagen
The Kelly Automotive Group was established in October of 1965 and has grown considerably since our humble beginnings through three generations of hard working and dedicated automobile enthusiasts.
Brian Kelly's, Kelly Automotive Group currently has nine brands and seven locations in Massachusetts. We are a volume leader throughout New England and have been recognized as being a top dealer in the United States and a best place to work.
We believe in his Father, Roland D. Kelly's age old adage of "Honest Sales and Excellent Service" and know that by treating our employees well and with respect that they will in turn provide our customers with a positive experience every time they visit one of our dealerships.
Visit us in Danvers, MA
Get Directions
72 Andover Street (Rte. 114)
Danvers, MA 01923
Open Today! Sales: 8am-8pm
Open Today! Service: 7am-7pm
Open Today! Parts: 7am-6pm
Customer Reviews
Read All ReviewsVery satisfied with the great customer service with received from Jorge Ochoa. He went above and beyond. Very pleased.
Excellent, fast and courteous service for warranty related repair. Highly recommend.
We went to Kelly VW on 114 in Danvers, MA and had a wonderful experience. We were greeted immediately by Mike and he was very patient as we kept changing our minds on the model of the cars we wanted. He got us in a car to test drive very quickly and it didn’t take long before we were arranging a deal. I’m very happy to be a part of the VW family and am looking forward to all the memories I’m going to make in my new VW Atlas!
James and the service team did a great job taking care of me and my car! The waiting area is pleasant, and work cost less than I was expecting.
Riley my service representative was friendly and professional and made my experience seamless as always
I had an excellent experience purchasing my car from Kelly Volkswagen, and I can't say enough good things about working with Josh Cone. From start to finish, Josh was incredibly helpful, transparent, and genuinely focused on making the process as smooth as possible. He took the time to listen to what I needed, answered all of my questions without hesitation, and made sure everything I needed in the car was included. Even before the purchase, Josh ensured that a few issues were taken care of, and he kept his word when it came to both pricing and repairs. That level of integrity and follow-through made all the difference. Thanks to Josh and the team at Kelly Volkswagen, the entire buying experience was stress-free and enjoyable. I absolutely love my new car and would highly recommend them to anyone in the market for a vehicle!