
Effortless Auto Financing
Whether you’re looking to buy or lease, you’ll find our competitive finance packages as meticulously handcrafted as the cars themselves.

Value Your Trade-In
Trade in your old vehicle and upgrade to a brand new one with ease!
Drive Into Savings
We take pride in providing our customers with exceptional deals and unbeatable savings on a wide range of vehicles. Whether you're in search of a stylish sedan or a spacious SUV, our dealership has something for everyone.


Your one-stop destination for authentic OEM parts
We understand the importance of genuine and reliable parts to keep your vehicle running smoothly. Whether you're looking for replacement parts or accessories to enhance your driving experience, our knowledgeable team is here to assist you.

Welcome to
Kelly Volkswagen
The Kelly Automotive Group was established in October of 1965 and has grown considerably since our humble beginnings through three generations of hard working and dedicated automobile enthusiasts.
Brian Kelly's, Kelly Automotive Group currently has nine brands and seven locations in Massachusetts. We are a volume leader throughout New England and have been recognized as being a top dealer in the United States and a best place to work.
We believe in his Father, Roland D. Kelly's age old adage of "Honest Sales and Excellent Service" and know that by treating our employees well and with respect that they will in turn provide our customers with a positive experience every time they visit one of our dealerships.
Visit us in Danvers, MA
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72 Andover Street (Rte. 114)
Danvers, MA 01923
Sales: Closed
Service: Closed
Parts: Closed
Customer Reviews
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I just want to say how much I enjoyed this dealership. I was very apprehensive about the prospect of buying or leasing a car, but they make it so easy. Josh Cone was my salesman and he did everything that was needed to make this first time visit go smoothly. I would definitely recommend him for you car buying needs.
My oil service sticker wasn’t replaced after my oil change which was a little annoying. Lana the service rep was great
Really easy to work with. By far the best VW dealership I have gone into. Refreshing to have kind and honest sales people. Thank you, Steve, Peter and Alissabeth
20K service appointment. Addressed recall, info system update and additional service of tire rotation. Done in 1.5 hrs. Very pleased with timeliness and service quality.
Got my oil change & they checked everything else .
I had the most pleasant experience I’ve ever had at a dealership buying a pre-owned vehicle from Kelly Volkswagen in Peabody. Everyone I worked with—Julia, Brandon, and Barry—was easygoing, professional, and genuinely helpful. No pressure, no gimmicks, and no one trying to upsell me things I didn’t need. It was refreshingly straightforward from start to finish. Highly recommend if you're looking for a hassle-free car buying experience.
Super clean showroom, Jorge was great to work with.
Shout out to Peter Simmons on a great car buying experience!